Benefits Of Social Media Marketing Toronto

Marketing on the Internet is a huge challenge for a lot of reasons. However, one of the biggest reasons is the competition you have to face to get the rankings you want to have or even the reach on different sites. When you are targeting a local niche market, think emergency dentist in Toronto or dental services in Toronto the challenge becomes even harder. The difficulty comes from the fact you are going to be targeting terms specific to your area, which makes it nearly impossible to find the right target area. This is when you need to explore the benefits presented to you by social media marketing Toronto.

Direct reach to the customers who are looking for your business. This is one of the first things that you will notice about the social media links and that is you have a chance to reach directly to your customers. Now this does not just have to be your customers, but anyone who is searching for your service. That means you can have specific tags or posts on your page that are going to show up. For example, if you are using the emergency dentist example, you can take and have a Facebook or other social media post about this and show up in the search results.

The chance for any of your posts that you are making to go viral is a real possibility. You may not think about this, but when you have your business on social media it is easy to see some of your posts getting likes and shared. However, at any given point any of these posts could go viral for you and this will take your marketing to the next level. That is when you are really going to see an influx of traffic, but also because of how the post was written up, it will allow you to be seen as an expert in the field.

Cost of social media marketing is tremendously lower than marketing using Google Adwords or even search engine optimization. So this is going to make it easier for you to have a larger reach to the customers that you want to reach out to, but also have a chance to get to see people who are going to get the most out of your cost. This is going to make it easier for you to get the income that you want, but also have a higher return on your investment because the cost is less, but the return is just as high if not higher.

Being able to market your business locally can be a challenge at times. This is when you should know more about how you can properly market your business and reach the income level you want to have by exploring the benefits of social media marketing Toronto. By knowing about these benefits it will be very easy for you to see this is a great solution to all of your needs when it comes to reaching local customers.

How To Find An Inbound Marketing Agency

Marketing Plan

Would you like to attract more clients to your business website? You have probably used traditional marketing methods before. This would include PPC advertising on Google, or you may have taken out advertisements in your local paper. However, there is a different way of marketing that is gaining traction called inbound marketing. Here is a quick overview of how you can use this type of marketing to your advantage, and how you will be able to find an inbound marketing agency that can help you generate more traffic.

What Exactly Is Inbound Marketing?

This is a form of marketing that focus is on content. This content can be delivered via social media, or it can be used to attract people on the search engines. For example, if you have a Facebook page, and you do a “like” campaign, the people that come to your Facebook page will be looking for content. This can come in the form of articles that you post, or videos that you have created, all of which act as a presell for everything that you have do offer. The same is true for search engine optimization. You are able to optimize your website, have it rank online, and attract traffic from the search engines. Both of the strategies working together represent a large portion of what inbound marketing is all about.

How To Find An Inbound Marketing Agency

You can locate all of these agencies in your city or town by simply searching for them online. If you are using Google, it will show you a map of where they are located in proximity to your location. It will have their contact information, and you can go to their website. You can see the type of advertising that they will do in order to help you get to the top of the search listings. Once you have reached the top of the search listings, you are virtually guaranteed traffic for as many keywords as you can rank, especially in the number one spot. For social media, the larger that your following grows, and the more posts that you make, the more successful you are going to be. These marketing agencies will provide all of the content for you, and will put all of it up on a scheduled basis. You will soon be able to look forward to consistent traffic and sales due to their efforts. This is why so many people are choosing to work with these agencies today.

If you have not had success with traditional marketing for your business, inbound marketing might be the next step forward. You will see that using content on your website, and on your social media pages, is the best way to get traffic. Even better, specifically on social media pages, you can get viral traffic when people start to share your images. It’s very easy to connect with individuals and businesses that are willing to purchase your products by using an inbound marketing agency.

How To Rent The Best Commercial Event Tent

Party Tent Construction

If you are planning a party or other commercial event and that event is going to be held outdoors, you have to make sure that the guests have shelter from the sun and a comfortable place to sit or eat. The right commercial event tent is going to make your event look incredible and also be affordable. Read on to learn how to find the best tents for your event.

Once you know what your event budget is going to be, you can start allocating funds for your tent rental. It helps to have a budget set in advance, as this way you know what your budget is going to be and you don’t have to worry about going over it. Before you can start getting quotes for tents, you need to know how many people are going to be attending your event so you can rent a tent that is the right size.

You also need to have an idea about how big the tent needs to be so you can order the correct size. You will need to determine if the tent is going to be used for shelter for seating or if the guests are going to be walking around the tent and socializing. The right tent will make the event better and the guests will have a better time when they are comfortable.

When you are looking for a tent rental, make sure that the tent is in your budget and that it meets all your specifications. You can get quotes for tent rentals online from a place like, but don’t get quotes from any company until you do some basic research about them and make sure that they have positive customer reviews.

It is also important to ensure that the company is going to take down the tents after the event and set them up before the event. You shouldn’t have to do anything except set up the chairs and tables for the event. The tent rental price should be all inclusive and you want to make sure that the price is firm and isn’t going to go up after the event is over.

When you hold an outdoor event, having the correct tent rental is crucial so your guests have space and shelter. No one wants to stand outside in the hot sun during an outdoor event and having a tent to relax in makes any outdoor event better. You will find tent rentals for all types of commercial events, including trade shows, weddings, corporate parties and more. Whatever your tent rental needs are, you will find an appropriate tent for what you need.

If you need a commercial event tent, start getting quotes right away so you can get your rental squared away well in advance of your event. Don’t wait until the last minute to start looking for tents or you might not get the tent that you want. Start your search at least a month before the event.

Tips For Marketing A Mobile App

Mobile Smart Phone

With the advent of many smartphones, the demand for different types of apps has skyrocketed over the past decade. This has also given developers a platform to market their apps to a larger demographic. This is a very competitive industry with the Play Store and App Store hosting millions of applications. That makes marketing a mobile app hard, but that does not mean you should dismiss the idea.
Every year, we get much stronger phones that can handle apps for just about any purpose. That has prompted developers to create one app after the other to cater for the huge demand of useful and up-to-date applications designed for almost nay need out there. With millions of apps out there, all demanding consumer attention, how do you compete? In this read, we shall discuss a few techniques you can employ to come up with an ideal strategy for marketing a mobile app. You can also go to for a good how-to article.

Take Advantage of Social Media and Blogs
You should target sites like Facebook, Instagram, and Twitter. Bear in mind that the more people speak about your app, the higher the chances of success. An ideal strategy is making sure that people would want to talk about your application. Twitter and Facebook are ideal platforms for this, mostly because of the huge audience they have. If people talk about your mobile app on Facebook, you will get automatic access to millions of other users all over the globe. You can also take advantage of Twitter for business or Facebook advertising to get your app noticed by your audience of choice.

The more popular your app is on social media, the greater the chances of it being reviewed by top bloggers. When people search for apps online, they usually go for reviews written about them to find out how useful and user-friendly they are.

Take Advantage of Hype
Numerous products, especially games, smartphones, and applications sell primarily on hype. If you let more individuals know more about your application even before the launch date, you can create anticipation and attention and once you launch it, expect more sales like never before. However, for this technique to work, you need to ensure that your app is great enough to deserve the hype and that you deliver everything you promise during the marketing campaign.

Pay Attention to The Launch Date
An excellent mobile application marketing strategy is to launch big. If you wish to make the largest amount of money at the onset, then you have to go all out during the launch day. With that in mind, ensure that your launch date reaches blogs, newsletters, social media platforms and other sites. You can simply achieve this by writing brief posts with all the relevant information and hype and get as many individuals on all the above platforms to help you out. If you know your app is worth something, then all you have to worry about is getting it out there. The app should be able to market itself afterward.

Mobile App Marketing Is The Most Important Thing

Marketing Mobile Apps

Each and every day new mobile apps hit the various app stores on android and on Apple. The creators of these apps have big dreams, they have dreams that people will use their app, it will become very popular and they will end up making a lot of money. These are the reasons why people get into mobile app development. They believe that they have a solution, that has something entertaining, that they have something very useful that people would love to use. The biggest problem that they run into is that that wonderful app that they create never reaches the people.

Reaching the people is the most important part of business. It is unfortunate that the people who have the technical skills to create a mobile app typically never have the skill to properly market it. It is this deficit in marketing skill that prevents them from making the amount of profit that they should make. It is this lack of marketing skill that keeps them from reaching the people and have an app that truly matters. Your app doesn’t matter unless a lot of people use it. So marketing is always the most important thing.

The question that many mobile app developers probably have right now is how do they properly market their mobile app. The truth is many of you would do very good for yourselves if you hire someone to handle the marketing for you. There are professional companies who can help put your app in front of many people. Such a company can do what you cannot do for yourself. They can truly help you earn more money and make your mobile app more popular. There are even companies specialized in mobile app marketing.

Perhaps you are the do-it-yourself type and you do not want to hire a mobile app marketing company but instead you want to add the skill set to your toolbox. If that is the case, then there are many training programs, books, Internet courses that will teach you how to market your mobile app. Perhaps this is the route that you should take because it truly empowers you and it gives you more skills. You’ll be able to market your app on your own and take control of your own destiny. You’ll be the driving force behind the popularity of your mobile app. What a great position to be in.

No matter if you hire a company to handle marketing for you or if you decide to handle marketing yourself, the most important thing is that that marketing gets done. If you do not properly market your mobile app it will die, no one would know what it is, no one will use it and you will not make any money are have any impact on the world. Do not allow that to be your destiny, name your adventure and turn it into a path where your mobile app is properly marketed and you end up making a ton of money.

Mobile App Marketing- Mistakes To Avoid

Mobile App Mockup

When it comes to internet marketing, mobile apps are undoubtedly the hottest things. They are powerful enough to catapult your business towards success. They make your business more accessible to users with a smartphone or a tablet with internet connection. An app exclusive to a certain company gives out its latest news, new offers and other important information, thus making the business stay connected to its mobile app users all the time.

As great as mobile app marketing is, there are marketers that end up making costly mistakes when they don’t take the endeavor seriously. This guide, however, looks at some of the common mistakes people make in the mobile app marketing world as well as how to avoid them. It would also be helpful to read the blog post on about hiring a company to do this for which might be the way to go.

Mistake 1: Creating an App without a Solid Marketing Plan

Creating an app does not translate into thousands of downloads in the stores. There are millions of app stores and you need to have a proper marketing plan for the app to become visible to your potential users. You need to take advantage of the available assets to make people aware of your new app launch. Your main site should ideally allow the visitors to download the app by displaying a direct link to the app stores. You should ideally include your social media channels in the marketing strategy. Using App Store Optimization tools also gives you better exposure in the Google Play and App Stores.

Mistake 2: Creating an App and Overlooking the Client Base

Never assume that users will come back to the app just because it’s useful. Most app developers fail to interact with their users and as a result, they never achieve substantial results with the mobile app. It is imperative to come up with an ideal app that focuses on user experience. You should ideally consider integrating a two-way communication channel. This way, your customers will not only feel special, but they will have a more direct access to your company. The application should also have a simple feedback submission system and rating prompts as well. A product can only become successful if your business has healthy relationships with the clients.

Mistake 3: Creating a Mobile Site and Passing it off as an Application

When a person downloads an application on the market, they mostly care about the experience and function. The app should give a distinct reason to get downloaded. The competition is pretty rough, with millions of apps both on the Apple App Store and Google Play, but you should never create an application that sends users to a mobile website. Create an app that is compatible with all devices and implement features that showcase your business. An app should also be easier to use than the main site.

If you want your mobile app marketing plan to be successful, then you must be a responsible marketer as well. Keep these three common mistakes in mind and ensure you do not go down the path that most marketers do.

The Case For Mobile Ad Buying

Mobile Apps

What is mobile and buying? It is basically a new online marketing channel where you use different apps to reach out to your target market. It is a relatively new territory as it wasn’t so long ago that people started using smart phones by the billions.
Being relatively new, however, doesn’t mean that it doesn’t work. Given the right marketing message and enough budget, you could be reaping huge profits from just one marketing campaign alone.

How does it work, though? It works this way: You create a marketing message and send it across different apps that are already being used by different users. No, you do not need to approach different apps owners one by one. Just like pay-per-click advertising, there are ad networks for apps advertising.

The key here is to choose the ad network that meets the following criteria: Has a large number of unique profiles in their database and creates ads and experiments with them on your behalf.

By large number, we mean that the ad network has at least one billion unique profiles or users that you can reach out to. If you think that’s such an overwhelming number, consider this fact: There ad networks out there with two billion profiles.

As for the creation and the experimentation of ads, this is very important. Even the best marketers will tell you that the best ad campaigns have always been a journey in customization. You send different types ads or different versions of the same ads and track the ones that work.

If that sounds like a lot of work, it is, and this the reason why you need to work with a mobile ad marketing company. They already have the expertise and the resources to get you started in the soonest possible time.

But how much would mobile app marketing cost you? It’s usually a few dollars, like two dollars and a few cents every time your app is downloaded, or your website is visited, if that is what you prefer. If you want to get exact figures, make sure to get a quote from at least three mobile app marketing companies.

There are some companies, though, that do not have it fixed. What we mean is that they change the price structure after a certain number of downloads. The payment structure changes to the action taken inside the app. For example, if you designate for a certain link to be your desired action, you will only pay when the link is clicked. This actually saves you a lot of money.

Where can you find mobile app advertising companies? You can go to sites like or you can easily find them on Google. What you want to do is take a look at the offerings of different companies and compare them based on the number of unique profiles in their databases.

The best ones have a reach of two billion, meaning that they have two billion unique profiles in their database. This is important as advertising is nothing more than a numbers game.

How To Find The Best Entry Level Marketing Jobs Toronto Has To Offer

Marketing Jobs

Marketing Jobs

Are you searching for a entry level marketing job in the Toronto area? It is actually possible to find one very quickly using a service called Marketers On Demand. This is a website that was set up in order to connect people that are looking for individuals that have marketing skills, allowing them to fill positions that they have such as associate creative directors, email marketing specialists, and people that specialize in mobile marketing. If you were to simply post your job on a regular job board, you would be less likely to get contacted due to how generally categories are. However, if you are an expert in any type of marketing, or if you are looking for marketers that are interested in finding work, Marketers On Demand can bring both of them together.

What Type Of Jobs Can You Get?

When you go to the website, you can see that there are a multitude of marketing jobs that are always available. There have been almost 1000 jobs posted for a multitude of different positions. These jobs are available in Toronto, Markam, Mississauga and even Chicago, ranging from category development directors to senior front and developers. They do have many marketing jobs so if you are a specialist in search engine optimization, email marketing, or any type of web marketing, you will likely find someone that is willing to take you on as an employee. Conversely, if you are looking for one of these workers that specializes in these areas, you will certainly find someone with that specific level of expertise. Finally, due to the vast experience that many of these positions often require, you might wonder if there are truly any of these entry-level positions available on a regular basis.

Are There Any Entry-Level Marketing Jobs?

For companies that are expanding, there are likely going to be multiple entry level marketing jobs Toronto that will be available. As long as you have some type of experience, they will likely train you as you begin to do more advanced marketing for their company. They will likely have several positions open, but if they cannot find someone to fill that position, they will take you on as an entry-level employee. As long as you have the interest, and some experience in online marketing, you will likely be able to work for one of these companies.

It’s actually not that hard to find entry level marketing jobs Toronto. By working with a company like Marketers On Demand, you should be able to get started right away. You simply need to fill out your information about what type of job that you would like to have, your experience level, and I can get you in the system. Additionally, companies that are looking for people with specific types of skills will also be able to connect with these individuals. Just because you have a minimal amount of experience when it comes to online marketing, it does not mean that you will not be able to find one of these entry-level positions.

Quality Programmatic Media Buying

Mobile Media

Mobile Media

Data Driven Marketing Is In

The old days of guess marketing are out and programmatic media buying is in. Knowng the data is the most important thing to effectively leverage your ad spend allowance. Choosing your approach on cold hard facts, on metrics and measurables is the key. Allowing the data to choose the strategy vs guessing at the right approach is the key. is leading the charge when it comes to programmatic media buying in the mobile world.

Knowing Your Audience Is Key

It is all about knowing who your audience is and that is what you will find at This is a company who tracks usage and and correlates it into a buy model that allows you to know what to market to whom. This has huge implications in the marketing work where in the past we went off the Field of Dreams model of “build it and they will come.” We once thought that you just serve ads and the money would eventually come and that just isn’t so. Today’s consumer is tech savvy, is far more niche and is looking for very specific things. Let’s all face that the world has become bespoke for consumers and they really can name their adventure.

Knowing Your Audience’s Habits Is The Masterkey

Knowing an audience is not enough, knowing basic information about them is not enough; you need to know what their habits are. The trend today, at least with cutting edge companies, is to focus on experiences, to create bespoke experiences for their users. Another term that is being used is personalization and this can happen within a mobile app or even on a website. It is all about serving content and ads based on a person’s habits. Is The Key

There is one company who is leading the charge and that is they have all the best data scientist on the job, parsing thought billions of bits of data, they can run live analytics on your apps to see what your users choose, where they go, they type of things that they enjoy and create a model that represents people like them. This is how you streamline your media buying an only present offers to the right audience. This is the future of marketing and prevents wasting money or treating users generically which leads to losing money and users.
Keep Up or Get Left Behind

It really is get on this train or totally miss out. Liftoff’s strategy is the type of genius disruptive company that you must join early before all of your competition does, before this is something that everyone else does and before all the edge that comes from being an early adopter is completely lost. Don’t just keep up but get there early. People in our industry all have stories about how they missed out on some sort of technology breakthrough, here is your chance to create a new narrative of you adopting something so early that you created a huge advantage for you company.